Where CFO Meets COO: Parakeeto's Unique Approach to Profitability, With Carson Pierce

The podcast explores Parakeeto's journey in refining its positioning as a company that helps agencies measure and improve profitability. Marcel and Carson discuss the challenges of defining Parakeeto's services, which encompass elements of both fractional CFO and COO roles. They address the problem of agencies needing a holistic approach to profitability that goes beyond traditional financial roles. The conversation highlights the importance of forecasting and operational adjustments in achieving profitability, rather than solely relying on historical financial data. They emphasize Parakeeto's unique value in providing clarity, alignment, and actionable strategies for agencies struggling with profitability, and also discuss the company's recent decision to offer accounting and bookkeeping services.