Direct Mail Isn't Dead (It's Thriving) | Dr. Wilson Zehr

The Marketing Misfits explores the resurgence and unique advantages of direct mail marketing with Dr. Wilson Zehr, founder of Zairmail. Zehr details how Zairmail automates direct mail campaigns, making them as easy as email. He argues that direct mail, unlike digital marketing, offers proactive communication, precise audience targeting, and a high ROI, averaging $12 for every dollar invested. Kevin King shares his early experiences with direct mail and how he still uses it effectively in his e-commerce business, particularly for wall calendar sales, by integrating it with Amazon to boost visibility and sales. The discussion also covers how AI can enhance direct mail strategies and the various methods for obtaining targeted mailing lists.