In this practical and inspiring session, Bernard Achampong, founder of award winning digital content company Unedited, shares exactly what it takes to set up and grow a podcast business that is sustainable, professional and ready to scale. With over 30 years in culture and media, senior roles at the BBC and Premier Media Group, eight Sony Radio Academy Awards and a Rose d’Or nomination, Bernard brings unmatched industry insight.

Bernard breaks down the key decisions every creator must make, starting with the choice between becoming a sole trader, setting up a limited company or forming a partnership. You will learn the pros, cons and practical steps for each structure, along with the legal, financial and operational setup you need to run a successful creative business.

You will learn how to

Choose the right business structure for your goals, risk tolerance and growth plans
Register your business, open accounts, and meet tax and insurance requirements
Create a clear business plan and set up systems for finance and compliance
Build credibility with clients and partners from day one
Use networking, partnerships and recruitment to resource and grow your team
Access tools, templates and expert support from Audio UK to help you launch and scale

Key Takeaways

The differences between sole trader, limited company and partnership models
The essential registrations, systems and policies every podcast business needs
How to protect your business legally and financially from the start
The importance of networking, partnerships and smart hiring in building capacity
Where to find industry specific resources, templates and expert support
This session gives you the roadmap, tools and confidence to launch your podcast business on solid foundations and set it up for long term success.

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

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Starting a Podcast Business - with Bernard Achampong

Audiotrain Podcast - from Audio UK