How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

The podcast explores how Bonafide Health, a women's health company, utilizes TV advertising to drive growth and brand recognition. Meghan Shea, Bonafide Health's growth marketing lead, discusses evolving from a performance-marketing mindset focused on Customer Acquisition Cost (CAC) to understanding TV's broader impact, including its legitimizing effect and halo effect on Amazon and retail sales. The conversation highlights the importance of multiple measurement strategies, including MTA and MMM, to gain confidence in TV as a channel. Romano Bottini from Tatari emphasizes the advantage of Q5 "fire sales" for premium TV placements and the value of creative iteration in TV campaigns.