#736 - He Built An 8-Figure Brand While Working A 9-5

Robert Gomez of Kaffe Products discusses building a multi-million dollar business on Amazon while working a full-time corporate job. He shares his journey from selling random products on Amazon and eBay to launching Kaffe in 2019, focusing on coffee accessories to differentiate from coffee bean brands. Robert emphasizes the importance of Helium 10 for keyword research, identifying the Spanish term "Molinillo de Café" as a valuable search term. Kaffe's success led to expansion into Walmart stores, with in-store sales now comprising 50% of revenue. Gomez highlights the significance of an omnichannel presence, including platforms like TikTok, Snappy, and Fair. He also touches on challenges like influencer marketing failures and advertising overspending, as well as unexpected successes like high-profit sales through the Snappy gift-giving website.