The podcast focuses on how Amazon sellers can leverage AI to improve their product listings and visibility. It introduces two new tools: an Amazon AI Scorecard, which grades listings based on how well they answer 15 questions Amazon's AI, Cosmo, asks about products, and an AI Visibility Monitor, which tracks how often ChatGPT recommends specific products. The goal is to help sellers understand and improve their products' content and presence in AI-driven searches. The AI Visibility Monitor uses the example of creatine to illustrate how the tool can identify a product's ranking in ChatGPT recommendations and track improvements over time. By improving content and offline mentions, sellers can increase their visibility and ensure their products are recommended by AI platforms.
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