The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

The discussion centers on the increasing volume of AI-generated content and the resulting scarcity of human elements like taste, brand identity, and trust. Emma Robinson, Head of B2B Marketing at Canva, emphasizes that human validation is becoming exponentially more valuable. She argues that while AI can enhance efficiency, it often leads to homogenized content, stressing the importance of human connection to evoke emotion and establish brand memorability. Robinson shares Canva's internal approach to AI, which includes providing employees access to tools and running sprints and hackathons to explore use cases beyond productivity gains, such as improving customer service. She also highlights the need for marketers to become "taste agents," calibrating creative output to ensure quality and brand alignment.