Marketing is one of the biggest sticking points for massage and bodywork professionals. Most therapists were never taught how to market themselves, and the idea can feel overwhelming or uncomfortable. In this episode of Fully Booked, Elicia explains how clearly sharing your story, your values, and the difference you make in clients' lives helps the right clients find you and choose you with confidence.

Host:

Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/

Author links:

Website: https://healthleaderco.com/

Want more engagement in your social media in 2026? Download your marketing calendar here!

"Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025.

ABMP CE Center

Ep 552 – Marketing Is Just Communication: "Fully Booked" with Elicia Crook

The ABMP Podcast | Speaking With the Massage & Bodywork Profession