The podcast addresses common issues and optimization strategies for Amazon ads, focusing on diagnosing problems that hinder growth. It emphasizes the importance of the Amazon Advertising Brand Metrics Dashboard for assessing conversion rates against category benchmarks, which helps determine if product detail pages are optimized. The discussion covers campaign structure, advocating for one campaign and one ad group per strategy to improve budget control. It also explores bid optimization, recommending an 80-20 approach starting with high-spending keywords and targets exceeding a 50% ACoS. Destaney shares insights on match types, keyword harvesting, budget allocation between sponsored brands and products, and the impact of attribution windows on making PPC changes.
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