Selling SDKs in the era of many Claudes (Changelog Interviews #677)

The podcast explores the challenges and opportunities of running a software company in the age of AI, particularly large language models. Steve Ruiz, creator of tldraw, discusses how AI has accelerated code production while complicating product positioning, team alignment, and community engagement. He shares how tldraw uses AI coding assistants to rapidly prototype and ship features, such as a Comfy UI-style image pipeline starter kit. Ruiz also details tldraw's journey in selling an SDK, including experiments with different licensing models to balance adoption and revenue. The conversation touches on the potential for AI to enable internal tooling, giving companies more control over their data and workflows, and the shift towards prioritizing data sovereignty.