Givaudan, the world leader in taste and smell, is explored through a conversation with CEO Gilles Andrier, who explains the company's purpose: making consumers happier and healthier. Andrier elucidates the creative process behind developing new fragrances, from client briefs to perfumer competitions, highlighting the blend of creativity and strategic alignment required. The discussion touches on the impact of trends, like the current Gen Z-driven enthusiasm for multilayering fragrances, and the balance between consumer testing and disruptive innovation, citing Angel by Mugler as a surprise success. Andrier also describes Givaudan's corporate culture as performance-driven yet caring, emphasizing agility and direct communication.
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