This podcast episode explores the history of Ocean Spray, a cranberry cooperative, and the significance of cranberries during Thanksgiving. The former delves into the popularity of cranberry products, traces the company's growth, and highlights the challenges and opportunities it faces in the evolving food industry. The latter examines the company's unique marketing strategies, including the use of social media and grandfluencers, to appeal to younger consumers and the Thanksgiving campaign targeting both those who prefer homemade and canned cranberry sauce.
