Join David Olds and Brent Daniels in today’s episode. Brent discusses his significant pivot from traditional outbound cold calling to the world of inbound PPC and Google Ads. This episode provides a comprehensive look at how modern real estate investors are adapting to legal shifts and market changes by focusing on high-intent leads to build a scalable, seven-figure business.

Learn how to master the transition from hustle-based marketing to a rainmaker system that delivers high-quality leads directly to you! And don’t forget to join the TTP Training Program for more.

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Show notes:

(0:35) Beginning of today’s episode
(5:00) The transition from "heart surgeon" to "hospital owner" in business
(7:00) Why litigation and lawsuits are forcing a shift away from cold calling and texting
(11:00) Determining your strategy based on your marketing budget
(15:13) The Google Ads Experiment: $1.1M spent and $5M in revenue
(17:13) The Leads Pyramid: Understanding intent and lead quality
(19:00) Sales Cycles: Why PPC closes in 30 days vs. 100+ days for outbound
(21:00) Speed to Lead: The "gangster" approach to first contact
(24:58) The "Secret Mix" of SEO and earning your spot on Google
(26:47) Dominating local maps with Google My Business (GMB)
(28:25) Landing page tips to avoid being "cooked" by short attention spans

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Resources:

Easy REI Closings (David Olds' Transaction Coordination)
Google Ads
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WIP 1933: The $1.1M Google Ads Experiment - 150 Deals and $5M in Revenue Since March 2023

Wholesaling Inc with Brent Daniels