Gilles Andrier, CEO of Givaudan, discusses the creative processes behind developing new smells and tastes, emphasizing their importance in connecting with consumers on an emotional and survival level. Andrier explains how Givaudan, as a B2B company, collaborates with brands like Tom Ford to create unique fragrances, navigating trends and consumer preferences. The discussion covers the role of perfumers, evaluators, and consumer testing in the fragrance development process, highlighting the balance between predictability and innovation. Andrier also touches on the complexities of flavor creation, particularly in enhancing packaged foods and plant-based proteins, and the company's focus on health by reducing sugar, salt, and fat. The conversation further explores Givaudan's corporate culture, emphasizing performance, caring, agility, and its competitive landscape.
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