From $5M to $32M in 2 Years [Premium eCommerce Case Study]

This episode presents a premium eCommerce case study focusing on how Tier 11 helped a company in the case niche increase its revenue from $5 million in 2023 to $32 million in 2025. The core strategies included the NCAC reducer framework, which involved identifying and reducing the cost to acquire a customer, and creative diversification, which meant focusing on the client's best-selling product and tailoring advertising to specific audience segments. Ralph Burns shares that the company initially struggled with over-reliance on a couple of traffic channels, in-house marketing gaps, and ineffective ad targeting, particularly towards an older demographic. By capping the Meta age targeting, focusing the budget on the hero product, and leveraging Facebook and Instagram Reels, Tier 11 was able to significantly decrease the cost of customer acquisition and drive substantial growth.