268 | Get Your Brand into AI Search Engines Without Spending a Dime on Ads with Pietro Montaldo

The Leveraging AI podcast explores how to leverage Reddit for AI search and brand visibility. Pietro Montaldo, an AI workflow expert, explains why Reddit is a crucial platform, noting that it is the seventh most visited website worldwide and a significant source for AI citations. He highlights that 70% of users research brands on Reddit before buying, trusting its unfiltered reviews. Montaldo demonstrates how to build an AI-driven workflow using Relay to identify relevant Reddit conversations for a brand, extract posts, and draft meaningful comments. He shares examples of how appearing on Reddit can influence AI search results, including a case where Google AI cited a Reddit user's advice on pizza preparation. The discussion emphasizes the importance of human oversight in AI-generated content to ensure value and context.