Welcome to another exciting edition of The Black Wine Guy Experience newsletter. In this episode, host MJ Towler sits down with the brilliant Greg Ahn to delve into the captivating world of brand building and the impact of cultural influences on the wine industry. Get ready for an enlightening and thought-provoking discussion!

Greg Ahn shares his incredible journey from the corporate world to the wine industry in the episode. With experience at Seagram and his own successful ventures, including Cannonball and Bread and Butter, Greg brings a wealth of knowledge and experiences to the table.

One of the key topics we explore in this episode is the art of brand building. Greg Ahn shares his insights on how he identified untapped opportunities in the wine market and strategically built brands that resonated with consumers. From focusing solely on Cabernet with Cannonball to creating a cheeky label for Bread and Butter, Greg demonstrates how creativity, storytelling, and positioning can elevate a brand's success.

We also delve into the fascinating influence of different cultures on wine appreciation and consumption. Greg Ahn's Korean-American background and experiences in New England and Los Angeles shaped his perspective on the wine industry. Join us as we explore how cultural diversity enriches the wine world and the importance of representation within the industry.

As always, our aim with The Black Wine Guy Experience is to provide you with engaging content that unravels the mysteries of the wine world. From captivating stories to expert insights, we strive to entertain, educate, and inspire wine enthusiasts like you.

Take advantage of this intriguing episode featuring Greg Ahn. Tune in to The Black Wine Guy Experience podcast and immerse yourself in the world of brand building, cultural influences, and the fascinating art of winemaking.

Stay connected with us on social media for updates, behind-the-scenes content, and more exciting episodes with fascinating guests. Remember to subscribe, review, and share the podcast with fellow wine enthusiasts who appreciate great storytelling and wine knowledge.

Cheers to a wonderful wine journey!

A Massive THANK YOU to Gregory Ahn!!!

This episode’s wines: There were none!

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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