Welcome back, wine enthusiasts, to another installment of The Black Wine Guy Experience. I'm your host, MJ Towler, and today we have a fascinating episode with a very special guest.

Join us on a journey through the rich tapestry of life and wine with Juan Mercado, the founder and vintner at RIISE Wines.

In episode 148, we'll uncork the story of how a tasting at All Seasons Cafe in Napa uncapped Juan's passion for high-end wines, propelling him from a collector to a pivotal player in the wine industry. We'll explore his early encounters with vintages from Screaming Eagle and Harlan and his eventual move to Saint Helena to be even closer to the heart of wine country.

Juan isn't just about collecting, though; he's a creator at his core. Learn about his transition from a career in pulmonary medicine to the art of winemaking, a move spurred on by Fred Schraeder and the mentorship of industry standouts such as Andy Beckstoffer and Christian Mouiex.

Hear how opportunities and timing in the interconnected world of wine led him to 17 years at the helm of the Realm project and now the exciting rise of RIISE Wines. From sourcing the best fruit to making tough business decisions, Juan shares the highs and lows of a life dedicated to producing exceptional wines.

Tune in to being inspired by Juan's profound reflections on his blue-collar upbringing, his commitment to not having a Plan B for success, and his patience and long-term approach to winemaking. We'll also dive into Juan's personal life, discussing his favorite things—from books to Italian food—and how he enjoys those rare days off.

Pour yourself a glass and settle in for an episode filled with inspiration, insight, and the inside scoop from the wine world, as we get to know the man behind the label, here on Ep. 148 of The Black Wine Guy Experience.

A Massive THANK YOU to JUAN MERCADO!!!

This episode’s wines: 2019 RIISE Jovian Paso Robles Red Wine

2019 RIISE Peace Paso Robles Red Wine

2019 RIISE Doyen Paso Robles Red Wine

2021 RIISE Fermin Paso Robles Red Wine

For more information about RIISE Wines click the link!

Follow Juan on IG

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Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!

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Thank you to our sponsor, GrenacheFest. The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun.

For more information, go to GrenacheFest

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Realm and RIISE: Juan Mercado's Transition from Connoisseur to Creator

Beats Vines and Life