CloudX: The New Neutral | Jim Payne & Dan Sack, the Founders of MAX, on What Comes Next

CloudX, a new supply-side platform, is poised to offer an alternative to the mobile ad tech status quo dominated by vertically integrated platforms. Jim Payne and Dan Sack, the founders of CloudX, discuss their vision for a more flexible and publisher-centric approach to monetization. They aim to empower publishers with tools for complex programmatic workflows, segmentation, and first-look deals, all while leveraging AI to automate and optimize ad experiences. A key innovation is the bundling of a rendering SDK into the CloudX SDK, which will level the playing field for incremental programmatic buyers, including those from web and CTV, by removing the need for a separate SDK integration. Meta's involvement as a launch partner signals a potential shift in its iOS ad strategy, with CloudX providing a privacy-safe environment for Audience Network to regain strength on iOS.