Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 1 | #Marketing - Ep. 114

This podcast episode features Russell Brunson answering pre-submitted questions from attendees of his Scaling Online event. He addresses Sarah J's concern about scaling an education certification program without losing her mission, emphasizing the importance of getting clients to make financial commitments as a way to serve them. In response to Alaric's question about continuity offers, Russell suggests structuring high-ticket coaching programs with an initial upfront payment followed by a monthly continuity fee to reduce churn. Debra's query on creating a MIFGY (Most Incredible Free Gift You) for a nutrition coaching business is answered with examples like Perry Belcher's cufflink strategy and Cardone's blood test offer.