The panel analyzes Adam Jagger's clothing brand, focusing on a knitwear product that underperformed after a recent relaunch. Matt shares shopper feedback revealing concerns about color inconsistencies and perceived cheapness in secondary images. Dorian suggests emulating Zara's photography style with low-angle, engaging model shots to enhance the product's appeal. Image A/B testing reveals a 16% click-through rate increase with Dorian's concepts. The panel emphasizes simplifying listings, highlighting core messages like fit and fabric, and using warmer, more inviting imagery. Danny stresses the importance of understanding the female perspective in fashion and avoiding generic optimization techniques. The team suggests pre-launch polling of designs to mitigate risk in the design-led fashion niche.
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