Jason Fried, 37signals (makers of Basecamp, HEY and ONCE)

Jason Fried, co-founder of 37signals, shares his perspectives on business, product design, and company culture. He emphasizes the importance of making products that he, as the customer, wants to use, and advocates for keeping costs low and teams small to maintain simplicity and control. Fried argues that a business's real competition is its costs, not external alternatives, and stresses the value of building a "thin" business focused on product quality over excessive growth. He favors intuition over optimization driven by numbers, and values independence and optionality in business decisions. Fried also reflects on the importance of authenticity, learning from mistakes, and finding inspiration in the physical world.