The $1M → $10M Ecom Growth Map

The discussion centers on growth strategies for e-commerce businesses aiming to scale from seven to eight figures in revenue. Joy Sharma from Common Thread Collective shares a framework that pinpoints the single most impactful strategy at each million-dollar milestone. For businesses between $1-2 million, the focus should be on high-volume ad creation, aiming for 100 ads per month to identify winning creatives. From $2-3 million, implementing a marketing calendar with monthly cultural moments becomes crucial for efficient ad production. Scaling from $3-4 million requires offer testing to understand the business's DNA and industry-specific opportunities, while $5-6 million is best spent on product development to increase customer lifetime value. Sharma advises against DTC owners spending too much time on Twitter before reaching $6 million in revenue.