Advice Line with Julia Hartz of Eventbrite

This episode of "How I Built This Lab" features an advice line format where host Guy Raz and Eventbrite co-founder Julia Hartz offer guidance to entrepreneurs. They address challenges faced by Mia, who runs a pottery-focused YouTube channel and online store, advising her to strategically integrate her YouTube content to drive e-commerce sales. Jen from Anyway Magazine, a print publication for teens, receives advice on leveraging parental nostalgia and community engagement to build brand awareness, including starting a podcast. Anagha from Auntie Mistry, a bake-at-home dessert kit company, seeks strategies to emphasize the intentionality behind the longer preparation time of her kits, with the hosts suggesting Eventbrite events to create brand ambassadors.