AI marketing Masterclass: From beginner to expert in 60 minutes

The podcast explores how to use AI, specifically Claude Code, to automate marketing systems. James Dickerson, also known as The Boring Marketer, demonstrates how to leverage AI tools, skills, and MCPs to build marketing assets that generate revenue. He emphasizes the importance of upfront research using tools like Perplexity MCP and Playwright to gather market data before creating content. Dickerson also highlights the use of skills, which are instruction manuals for AI agents, to perform tasks like direct response copywriting and ad creation. The discussion includes real-time examples of creating landing pages, lead magnets, and video ads using Claude Code, showcasing how to streamline marketing processes and improve conversion rates.

Outlines

Part 1: Introduction to Vibe Marketing

Part 2: Research and Positioning

Part 3: Design and Asset Creation

Part 4: Optimization and Automation

Part 5: Traffic and Launch Strategy

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Greg Isenberg

Part 1: Introduction to Vibe Marketing

Vibe Marketing: Using AI Agents and Claude Code for Customer Acquisition

Automating Marketing Systems with AI: Skills, MCPs, and Claude Code

Creating a Lead Magnet with Claude Code: Principles and Frameworks

Part 2: Research and Positioning

Research-Driven Marketing: MCPs, Playwright, and Skill Stacking in Claude Code

Positioning an AI Marketing Agency: Using Skills and Perplexity for Market Analysis

Task-Based Agents and Direct Response Copy: Refining Positioning and Messaging

Part 3: Design and Asset Creation

Playwright MCP and Front-End Design Skill: Analyzing Competitors and Creating Landing Pages

Landing Page Examples and the Power of Multiple Landing Pages

AI-Generated Video Ads: ReMotion and the Future of Creative Production

Landing Page Reveal: Anti-Corporate Design and Conversion-Focused Copy

Part 4: Optimization and Automation

Orchestrator Skill: Guiding Marketing Tasks and Prioritizing Next Steps

The Value of Skills: Expert Knowledge and Automated Marketing Systems

Implementing a Lead Magnet: The Five-Minute Marketing Audit

Part 5: Traffic and Launch Strategy

Driving Traffic: Keyword Research and DTC Ad Strategies

Building Marketing Assets: SEO Content and ReMotion Video Ads

The Evolution of Ad Creation: From Unicorn Designers to AI-Powered Campaigns

Launching Campaigns: Landing Pages, Ad Creatives, and Email Sequences

AI marketing Masterclass: From beginner to expert in 60 minutes

Greg Isenberg

Part 1: Introduction to Vibe Marketing

00:00Vibe Marketing: Using AI Agents and Claude Code for Customer Acquisition

Vibe Marketing: Using AI Agents and Claude Code for Customer Acquisition

00:56Automating Marketing Systems with AI: Skills, MCPs, and Claude Code

Automating Marketing Systems with AI: Skills, MCPs, and Claude Code

02:29Creating a Lead Magnet with Claude Code: Principles and Frameworks

Creating a Lead Magnet with Claude Code: Principles and Frameworks

Part 2: Research and Positioning

06:34Research-Driven Marketing: MCPs, Playwright, and Skill Stacking in Claude Code

Research-Driven Marketing: MCPs, Playwright, and Skill Stacking in Claude Code

11:13Positioning an AI Marketing Agency: Using Skills and Perplexity for Market Analysis

Positioning an AI Marketing Agency: Using Skills and Perplexity for Market Analysis

15:03Task-Based Agents and Direct Response Copy: Refining Positioning and Messaging

Task-Based Agents and Direct Response Copy: Refining Positioning and Messaging

Part 3: Design and Asset Creation

16:50Playwright MCP and Front-End Design Skill: Analyzing Competitors and Creating Landing Pages

Playwright MCP and Front-End Design Skill: Analyzing Competitors and Creating Landing Pages

22:31Landing Page Examples and the Power of Multiple Landing Pages

Landing Page Examples and the Power of Multiple Landing Pages

25:37AI-Generated Video Ads: ReMotion and the Future of Creative Production

AI-Generated Video Ads: ReMotion and the Future of Creative Production

27:41Landing Page Reveal: Anti-Corporate Design and Conversion-Focused Copy

Landing Page Reveal: Anti-Corporate Design and Conversion-Focused Copy

Part 4: Optimization and Automation

30:37Orchestrator Skill: Guiding Marketing Tasks and Prioritizing Next Steps

Orchestrator Skill: Guiding Marketing Tasks and Prioritizing Next Steps

34:11The Value of Skills: Expert Knowledge and Automated Marketing Systems

The Value of Skills: Expert Knowledge and Automated Marketing Systems

38:02Implementing a Lead Magnet: The Five-Minute Marketing Audit

Implementing a Lead Magnet: The Five-Minute Marketing Audit

Part 5: Traffic and Launch Strategy

43:25Driving Traffic: Keyword Research and DTC Ad Strategies

Driving Traffic: Keyword Research and DTC Ad Strategies

47:47Building Marketing Assets: SEO Content and ReMotion Video Ads

Building Marketing Assets: SEO Content and ReMotion Video Ads

50:18The Evolution of Ad Creation: From Unicorn Designers to AI-Powered Campaigns

The Evolution of Ad Creation: From Unicorn Designers to AI-Powered Campaigns

52:59Launching Campaigns: Landing Pages, Ad Creatives, and Email Sequences

Launching Campaigns: Landing Pages, Ad Creatives, and Email Sequences