This podcast episode highlights the transformative journey of companies like Domino's and Asahi as they adopt SaaS-based Market Mix Modeling (MMM) solutions to enhance their media investment strategies, emphasizing the need for continuous insights and the crucial role of data maturity. Through discussions with industry leaders, the episode showcases how modern MMM tools not only optimize media mix allocations but also necessitate a cultural shift towards data-driven decision-making, ultimately paving the way for increased return on investment and innovative predictive planning.
