Funnels are dead.

“Best practices” might be costing you money.

And the strategy that built an 8-figure brand started with just $500.

In this episode, we go deep with battle-tested operators who’ve actually built, scaled, and exited, not just theorised on slides.

Here’s what you’ll hear (without giving away all the secrets):

Why your marketing “funnel” might be completely wrong, and what to think about instead
The $500 experiment that turned into an 8-figure exit (and the early mistake that nearly derailed it)
How to stop doing “a bit of everything” and find the ONE channel that actually grows your business
The hidden profit most SMEs ignore after a customer buys
What AI can really do for your marketing right now… and where humans still win
Marketplace vs your own website: are you stealing from yourself or unlocking new buyers?
The tiny post-purchase detail that quietly turns customers into your best salespeople

Meet the Guests

Jake Tan, Founder of Ergotune (Marvable), who scaled a consumer brand from scratch and exited with an 8-figure deal
Marcus Ho, Managing Director of Brew Interactive, a performance marketing agency founder with 17 years and 500+ clients under his belt, is obsessed with results, not awards
Caleb Khoo, AI startup CEO **(Saleshero.io),**helping businesses turn customers into communities (and communities into revenue)

If you’re an SME owner, marketer, or founder tired of vague marketing advice, this episode delivers real-world lessons, honest mistakes, and strategies that actually move revenue.

Hit play. Your next growth idea might be hiding in this conversation.

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Real, Battle-Tested Marketing Playbook [TBS 49, Sponsored by WorldFirst]

The Financial Coconut Podcast