625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page

Janelle Page, a consultant specializing in brand building for e-commerce businesses, shares her framework for creating brands that resonate with customers. She emphasizes the importance of building demand outside of Amazon to create brand searches and loyal fans, using Glamnetic as a case study. Janelle advocates for identifying a brand's unique story, even for seemingly generic products, and focusing on a niche audience to gain traction. She highlights the necessity of video content to demonstrate product functionality and the value of brand marketing as a long-term investment, referencing examples like Taylor Swift and Liquid Death. Janelle also touches on content creation, recommending a mix of paid and organic strategies and the importance of testing multiple creatives to find what resonates with the target audience.