My guest, Nicole Burdick, took her brand from vanilla to vibrant—and in this episode, she walks through exactly how she built a brand (and a practice) that feels more like her: clear, magnetic, and profitable without being draining.

In this episode we’ll dive into:

Her “this is it” moment for building a truly magnetic brand (and why it pushed her to leave her team)
The difference between an ideal client avatar and an ideal client community—and how to define the qualitative fit that energizes you
What “niching” really means when you’re trying to serve clients well
How she right-sized her practice by letting go of disengaged clients—and the gut-check question that made the decision clear
How to turn your brand values into messaging that makes prospects feel seen, safe, and understood

If you’ve been feeling those quiet “stirrings” that your business could look different—more aligned, more you—this conversation is your permission slip. Nicole’s story is a reminder that clarity creates courage, and a brand built on real values doesn’t just attract the right clients…it repels the wrong ones (which is a win).

Check our Nicole’s book HERE!

Find Nicole on LinkedIn HERE!

Learn more about the Group Coaching & Mastermind HERE!

Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!

Learn more about Asset-Map financial planning software HERE!

Learn more about our sponsor Beemo Automation HERE!

Check out the Efficient Advisor YouTube Channel HERE!

Connect with Libby on LinkedIn HERE!

Successful businesses don’t get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

344: Vanilla to Vibrant: How to Build a Brand That Attracts Dream Clients with Nicole Burdick

The Efficient Advisor: Tactical Business Advice for Financial Planners