Does Google PPC still work for home service businesses—or is it just an expensive mistake?

In this Clicks to Calls episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down the truth about Google Ads (PPC) for HVAC, plumbing, and electrical companies. Some operators swear PPC is dead. Others are spending six figures a month and winning. The difference isn’t the platform—it’s execution.

They walk through why PPC fails for most owners, how it’s fundamentally different from Local Service Ads, and what has to be in place before PPC becomes a scalable, predictable lead channel. From budget minimums and landing pages to tracking revenue (not just calls), this episode lays out a clear framework for deciding if PPC belongs in your business—and how to avoid burning cash if you try it.

If you’ve ever said “Google Ads don’t work for us,” this episode will challenge that assumption.

What you’ll learn in this episode:

Why PPC still works—and why most operators think it doesn’t
The real difference between LSA and PPC (and why PPC breaks first)
Budget thresholds you actually need to make PPC viable
Why landing pages matter more than ad copy

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅 Book your demo

💸Sponsored by CFO Made Easy

Built a strong trades business? Let’s take it to $10M and beyond. CFO Made Easy offers part-time CFO services for home and trade service businesses—helping you boost cash flow, maximize profit per tech, and make clear growth decisions.

📈 Free Offer: Book a 45-min Financial Insight Session to uncover growth blockers.

💼Shoutout to Avoca AI!

Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

Connect:
John Wilson: https://x.com/WilsonCompanies

Sam Preston: https://www.linkedin.com/in/sampreston

#OwnedAndOperated #HomeServices #HVAC #Plumbing #GoogleAds #PPC #Marketing #LeadGeneration #BusinessGrowth

Send Us Mail!

More Ways To Connect with O&O

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Google PPC Isn’t Dead — You’re Just Running It Wrong

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast