Most travel advisors say they’re “part of a consortium”, but very few actually know what that means for their business. In this episode, Karryn Christopher, President of Signature Travel Network, to unpack what consortia are really doing behind the scenes to support travel advisors through technology, marketing, training, and preferred partnerships. Karryn explains what it truly means for Signature to be a member-owned cooperative, why preferred partners are about protection and not just perks, how advisors are underusing the resources already available to them, and why data, AI, and education are shaping the future of successful travel businesses.

If this conversation made you realize you want more help actually applying these ideas inside your own business, that’s exactly what we work on every day inside Niche - proven systems, ongoing support, and the confidence to grow your travel business with intention. Join now! → https://www.tiquehq.com/niche/?utm_source=Tique_Talks&utm_medium=Show_Notes&utm_campaign=Ep190&utm_content=Niche

About Karryn Christopher:

Karryn Christopher is President of Signature Travel Network, where she works across all teams to support the mission of equipping members and advisors with the tools, resources, and support they need to grow successful travel businesses. Founded in 1956, Signature is a member-owned travel cooperative representing more than 280 agencies, 15,000 advisors worldwide, and over $11 billion in annual travel sales. Signature is known for its strong preferred partnerships, innovative technology, marketing and training programs, and its commitment to giving back through the Travel Elevates foundation.

joinsignaturetravelnetwork.com

Today we will cover:

(02:30) Understanding consortia and Signature's unique model
(05:45) Leveraging consortium resources for business growth
(09:50) How preferred partners protect your reputation and your income
(15:00) The #1 underused resource inside most consortia
(29:30) Travel Elevates: how Signature is helping travel give back globally
(35:15) Why consortia trade shows are different from host events

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190. How To Leverage Consortia Benefits As A Travel Advisor with Karryn Christopher

TIQUE Talks: The Business Podcast for Travel Advisors