The boxed meal helping Americans stay on budget

Hamburger Helper's recent sales surge is attributed to its status as an inferior good during economic anxiety. Sales shot up as food prices increased, pushing consumers to cheaper at-home options. While beef prices are high, ground beef remains economical compared to other cuts, making Hamburger Helper, designed around ground beef, an appealing choice. New customers and existing ones purchasing at a higher rate contribute to the growth. Beyond economics, a cultural moment driven by high-protein diet trends and social media attention, including a mention in "The Bear," has increased demand. Eagle Foods, the new owner, markets Hamburger Helper as a cost-conscious "take out at home" alternative with new flavors, further boosting its popularity.