
Jason Ross of Puproar discusses building a seven-figure pet product business while working only five hours a week. He shares his strategy of identifying human trends and translating them into unique pet toys, such as pickleball-themed items, designing for virality on platforms like TikTok. Ross emphasizes the importance of product design, leveraging data from Helium 10 tools like Search Query Analyzer and Cerebro to optimize ad campaigns and forecast inventory for seasonal demand. He also details his experience with Amazon Transparency to combat counterfeit listings and the benefits of the Helium 10 Elite program for community support and tangible business advantages.
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