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You can watch the video version of this episode on YouTube.

In this episode, we're excited to bring you the first public window into American Cane — the new American rum company that announced Maggie Campbell would be joining as CEO back in October.

If you've been listening to the show for a while, you'll know that we've followed Maggie's career closely from her days leading Privateer Rum to her more recent work at Mount Gay's Estate Rum Program. So ever since the announcement came that she would be returning to American rum, tons of rum enthusiasts have been waiting for more details.

Disclosure:As discussed in the intro,Will has served on American Cane's advisory board since 2022.

We sat down with Maggie and the co-founder of American Cane, Darin Vest, to get as many answers as we could to questions like:

What exactly is American Cane, and how did it begin?

What kinds of rum can we expect to see from them (and when)?

Is there a distillery? Where will it be located?

How is the role of CEO different from Maggie's past roles at rum companies?

Where does American rum stand stylistically, and where is it headed?

What do the next five years look like for the company?

And a whole lot more!

Relevant links:

American Cane website

Maggie Campbell Instagram

127: American Cane: A New Chapter in the American Rum Revival with Maggie Campbell & Darin Vest

The Rumcast