Claude Cowork Just Changed How You Do Marketing

The podcast introduces Claude's capabilities to function as a marketing teammate, emphasizing its local operation and task execution. It details the distinctions between Claude Chat, Cowork, and ClaudeCode, advocating for their combined use to leverage their respective strengths in brainstorming, task completion, and creation. A key benefit highlighted is Cowork's ability to execute end-to-end workflows by accessing local files, demonstrated through generating a strategy slide deck from a local card transcript. The podcast further explores generating multiple marketing creatives in parallel using local folders and a master plan spreadsheet, as well as analyzing large local datasets to produce spreadsheets, dashboards, and strategy decks. Additionally, the podcast covers creating custom skills and packaging workflows into plugins for team sharing, illustrated by building a landing page audit skill and tracking search results from Google AI Mall.