The podcast explores the evolving landscape of e-commerce, focusing on the impact of AI and emerging platforms like TikTok Shop. It highlights how brands are adapting to AI-driven discovery, with companies investing in generative engine optimization to influence AI recommendations. The discussion covers the increasing importance of TikTok as a discovery engine, contrasting it with Amazon's dominance in search and fulfillment. The panel also examines the role of 3PLs in this changing environment, emphasizing the need for specialization and diligence when selecting a logistics partner. The conversation touches on Amazon's investment in OpenAI and the potential for AI to transform advertising campaign management.
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