Are you hesitant to invest in your team, fearing they might leave after all that time and money? What if the real risk is not investing, and they stay uninspired? In this episode, Lauren and I chat about how investing in your team can create a powerful internal moat that attracts the right people and drives your business forward.

We discuss a recent initiative in Lauren's company where a team member took the initiative to improve internal communication and create an SOP for Slack use. It's a perfect example of why fostering initiative and empowering employees to take ownership can elevate your entire team’s performance.

If you're struggling to create that type of culture, this conversation will show you how to reevaluate your core values, ensure your team’s alignment, and ultimately build a work environment where the best talent thrives. We also explore how these ideas translate into digital marketing, leadership, and managing remote teams effectively.