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In this episode, I break down what’s actually happening with LinkedIn right now and why so many accounting firms are seeing their impressions drop. I share the six biggest mistakes I see firms make on the platform, why going more specific is the real path forward, and how to use LinkedIn as a relationship and opportunity engine instead of a vanity-metrics trap. I also roast a real three-tier proposal that helped a firm land a client at a much higher profit level, then wrap with mailbag coaching on niching, tech choices, pricing, and building a firm that attracts better clients.

📹 Here’s the Katie Thomas video: https://www.youtube.com/watch?v=ytXl95rBoL4

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577 Why LinkedIn Doesn’t Work for Accounting Firms

Jason On Firms Podcast