Most SaaS founders obsess over raising capital and building large teams.

Yasser Elsaid took a different approach.

In this episode of the ProductLed 100 series, Wes Bush and Esben Friis-Jensen sit down with Yasser Elsaid, the first-time founder who built Chatbase from zero to $8 million ARR in just 2.5 years with only 18 people (11 of them engineers).

Yasser reveals how he caught the AI wave at exactly the right moment, why he's moving his entire team to New York to be closer to customers (98 of his top 100 target accounts are there), and why product quality is the only moat that matters when features are easy to copy.

They also explore the "minimum viable first strike" philosophy for onboarding, why bootstrapped founders need to stop thinking small, and how Chatbase is now transitioning from pure product-led growth to an enterprise sales motion.

Key Highlights:

01:25 – How Yasser Seized the ChatGPT Moment
03:04 – Timeline: From DaVinci Model to ChatGPT API Launch
05:34 – The Viral Demo Tweet and Initial Launch Reaction
07:36 – Solo Founder Pros and Cons
12:00 – Hiring Strategy and Team Composition
16:08 – Current Bottlenecks: Hiring for Growth
21:08 – Success Metrics and the Path to $100M ARR
25:00 – Activation Strategy: 60 Seconds to Value
30:00 – Two-Stage Onboarding for Complex Products
34:00 – Team Breakdown at $8M ARR
36:00 – Marketing Strategy: LinkedIn Content and Brand Building
38:11 – Advice for Product-Led Founders

Resources:

💬 Chatbase: AI-powered customer support - https://chatbase.co
💼 Connect with Yasser Elsaid on LinkedIn - https://www.linkedin.com/in/yasserelsaid
💼 Connect with Wes Bush on LinkedIn - https://www.linkedin.com/in/wesbush/
💼 Connect with Esben Friis-Jensen on LinkedIn - https://www.linkedin.com/in/esbenfriisjensen/
🧠 Sign up for the ProductLed Newsletter - https://www.productled.com/newsletter

How Chatbase Hit $8M ARR with 18 People

ProductLed Podcast