Pricing Should Scare You: How to Stop Clients from Undervaluing Your Agency's Work with Alicia Disantis | Ep #877

Alicia Disantis of 38th and Kip Studio discusses strategies for agency growth through thought leadership and unique branding. She emphasizes the importance of understanding the audience's motivation, pain points, literacy level, and communication style to create valuable content. Disantis also highlights the need for agencies to differentiate themselves by identifying and showcasing their unique personality and value proposition, suggesting that external expertise is crucial for this process. The conversation touches on the challenges agencies face, especially in tough economic times, and the importance of providing tangible takeaways in thought leadership content to build trust and demonstrate value.