How to Scale to $12M ARR: The Serial Founder Playbook for Vertical SaaS and Agentic AI

Matt Spiegel, a serial entrepreneur and former criminal defense attorney, discusses Lawmatics, a legal CRM platform, and his entrepreneurial journey. Spiegel reflects on selling his first company, MyCase, and launching Lawmatics in 2017. He details early growth tactics, including Google Ads and conferences, and shares insights into Lawmatics' pricing strategy, which includes rewarding early adopters with lower rates. Spiegel addresses the departure of his co-founder and his perspective on venture debt. Looking ahead, he emphasizes the importance of integrating AI, particularly agentic AI, into SaaS platforms. He also shares his preference for equity over all-cash acquisitions, advocating for multiple "bites at the apple" through strategic recaps.