Short Stuff: Color Psychology

Color psychology, the study of how colors affect human emotions and behavior, is explored, noting its application in marketing and design. The discussion emphasizes that color associations are largely cultural and personal, not universal. For example, mourning is associated with black in the West but white in some Eastern cultures. The hosts then focus on individual colors from the Crayola eight-pack, such as red, which evokes strong reactions and is used for warnings, and yellow, which is associated with both cheerfulness and cowardice. They highlight how shades, saturation, and personal experiences further influence color perception.