Season 7, Episode 5: Ads in ChatGPT (with Rishabh Jain)

The Mobile Dev Memo Podcast explores the introduction of ads in ChatGPT, questioning the potential benefits and drawbacks. Rishabh Jain argues that ads are economically rational, leading to better consumer-aligned products by enabling new companies to reach customers. He critiques the alternative affiliate model, suggesting it unduly favors established giants like Amazon. The discussion covers the launch strategy, including the initial $60 CPM, limited targeting, and the potential for rapid evolution. Both speakers agree that the current approach maximizes data acquisition and mitigates risk, drawing parallels with Netflix's ad launch strategy. They speculate on ChatGPT's future ad revenue, highlighting the importance of focus and execution to achieve substantial economic impact and enable a new wave of AI-driven commerce.