This week, we had the chance to sit down virtually with Chris Kierts, who runs a home bartending community called Socktails.

Socks and cocktails. Seem like an odd pairing?

It's actually not as weird as it sounds. See, Chris uses his vibrant and quirky sock collection as the backdrop for his cocktail pictures on social media. Just like an interesting pair of socks is a great conversation starter, so are the glasses garnishes that Chris uses to stage his drinks.

Chris and I share a common goal, which is to get people thinking about cocktails and to bring the discussion to the people who are making and enjoying excellent drinks at home.

This is a great episode for you to check out especially if you're interested in photography, brand building, social media, and all of the hard work that goes into those beautiful pictures that you see on Instagram.

Some of the things we discuss in this episode include:

The current state of Chris' sock drawer
Which online venues are the best for cocktail feedback and information
Advice for staging a sexy cocktail photo
How to use hashtags to find great cocktail content on social media
What kind of rum to drink on a desert island
And much, much more.

As promised during the episode, there's a link in the show notes to Chris's Home Bartending Facebook Group, which you can join if you want a dedicated online space to talk about great drinks and get some pointers. So definitely check that out if you're interested, but for now, please enjoy my conversation with Chris Kiertz of socktails.co.

Episode 021 - Making Cocktail Friends

The Modern Bar Cart Podcast