The Evolution of Branding with Emily Heyward of Red Antler

Emily Heyward, co-founder of Red Antler, discusses brand identity and strategy in the current content-heavy landscape. She emphasizes that a brand is more than just a logo; it's a clear understanding of what a company stands for and why people should care. Emily stresses the importance of building flexibility into a brand to adapt to changing times, distinguishing between a long-lasting brand identity and more timely marketing campaigns. The conversation explores balancing cultural relevance with authenticity, using tension and unexpected juxtapositions to create unique brand personalities, as demonstrated in campaigns for Hinge and Casper. Emily also touches on the increasing need to balance performance marketing with brand building for overall growth.