How Kraft Lost Its Mac and Cheese Crown

Kraft Mac & Cheese's decades-long dominance is threatened by shifting consumer preferences and increased competition. The brand, introduced in 1937, thrived during the Great Depression and World War II but now faces challenges as consumers seek healthier options. A merger with Heinz in 2015, driven by cost-cutting measures, led to declining sales despite initial profit improvements. Competitors like Goodles, founded by a former Kraft employee, target health-conscious consumers with updated flavors and marketing. Despite efforts to revitalize the brand with new flavors and updated packaging, Kraft Mac & Cheese has continued to lose market share, prompting a company split and renewed focus on innovation and affordability.