Every product manager knows the feeling: standing in front of a slide deck that’s full of facts but empty of feeling. You’ve got the data, the details, the deadlines — yet somehow, your message still misses the mark. The roadmap reads right, but no one’s moved by it.

That’s where your journey begins.

You’ve been the quiet architect — building, balancing, and bridging ideas — but now it’s time to become the storyteller. The one who doesn’t just ship features, but shapes futures. The one who can make people care.

This episode is your call to adventure. Todd and Ryan are the porch-side mentors who hand you the torch — the tools and tales to help you turn dry updates into vivid narratives. You’ll learn how to trade metrics for meaning, and roadmaps for revelations.

Through story frameworks, laughter, and lived experience, they show you how to move hearts before you move numbers. Because great products don’t just solve problems — they tell stories people believe in.

By the end, you’ll start to see it: every backlog is a plotline, every sprint is a scene, and every user is a character waiting for you to lead them to something better.

Your product isn't just a plan. It’s a journey. And you’re the hero holding the pen.
So pull up a chair on the porch. This is where your next great story begins.

Time Stamped Notes:

Chapter 1: The Monsters Inc. Story

[00:00] A playful start — monsters, laughter, and why stories stick.
[00:41] The theme: storytelling as a must-have product skill.

Chapter 2: The Prince Story

[02:00] A lesson in audience — the wrong story at the wrong time.
[03:21] How a good story can turn insight into impact.

Chapter 3: Facts vs. Stories

[05:16] Turning facts into meaning and connection.
[07:00] Why adults still learn best through story.

Chapter 4: Storytelling for Product Managers

[07:51] Using stories to motivate without authority.
[08:40] Real use cases: vision, empathy, and change management.

Chapter 5: Empathy and Emotion

[12:00] How stories build connection across teams.
[13:14] Storytelling isn’t a soft skill—it’s a learnable craft.

Chapter 6: Storytelling Frameworks

[17:04] The Hero’s Journey and the “three Cs.”
[25:23] The “What Is vs. What Could Be” structure.
[27:00] The Story Spine and other storytelling models.

Chapter 7: Practice and Presence

[31:00] The difference between designing and delivering a story.
[33:00] Practice, pacing, and reading the room.
[35:41] Enthusiasm is contagious—model the energy you want.

Chapter 8: Go Tell Stories

[38:23] Pick a framework and start small.
[39:53] The only way to learn storytelling is by doing it.
[40:08] Closing reminder: stories are fun—enjoy the process.

Help keep the Product Porch lights on by giving at https://www.patreon.com/TheProductPorch

Join our email list and never miss an episode at theproductporch.com

Storytelling Made Simple: Building an Essential Skill

The Product Porch