You Must Learn How to Build Trust to Maximize Conversations

The podcast explores why trust matters more than ever in today's interconnected world, particularly for emerging adults entering the workforce. David Horsager, author of "Why Trust Matters More Than Ever," argues that while trust has always been important, factors like global data breaches, deepfakes, and increased skepticism make it a critical differentiator now. He emphasizes that organizations should focus on building a framework for high trust, starting with themselves. Horsager cites a study revealing that the top reasons people live to 100 years old are related to trusted relationships, and highlights the growing trend of self-centered thinking. He also shares practical tools from his book, such as the MRA strategy and the pause method, to help individuals and organizations build and maintain trust in various contexts.