Reid Robinson, Principal AI Product Strategist at Zapier, shares how he uses Model Context Protocols (MCPs) to automate tedious tasks and create powerful workflows. He demonstrates practical workflows that combine Zapier’s more than 8,000 app connections with AI tools like Claude to create systems that work while he sleeps.

What you’ll learn:

How to use Zapier’s MCP server to create custom collections of tools that work seamlessly with Claude, ChatGPT, and other AI assistants
A workflow for using Claude Projects to provide detailed instructions for tool usage, improving reliability and consistency
How to automate CRM updates and meeting preparation by connecting AI to your calendar, notes, and internal knowledge bases
A system for creating a virtuous cycle of customer feedback by automatically analyzing support tickets and updating knowledge bases
Why thinking about “what your AI could do while you sleep” is a powerful framework for identifying high-impact automation opportunities
Personal use cases, including family calendar management and creating custom songs that demonstrate AI’s ability to bring joy beyond work