Big Changes Coming to Shopping Campaigns in February (Episode 498)

This episode centers on Google Ads strategies, featuring Joey Bidner who discusses a critical Merchant Center update affecting Shopify users. The update involves a shift to Merchant API, which changes product IDs and risks losing historical data. Bidner advises using feed management software like Data Feed Watch to maintain consistent IDs and preserve data. Chris then shares insights from interviewing PPC candidates, emphasizing the importance of expressing strong, reasoned opinions, providing concrete work examples, and using industry-specific language to demonstrate expertise. He illustrates these points with examples related to bidding strategies, optimization scores, and B2B versus B2C marketing.